The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog is intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at www.Vicus.com, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

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    Reviewing “energy shot” products

    The American Botanical Council (ABC) has published a 40-page review of an emerging new product and market category called “energy shots.” The report focuses on shots sold mainly in the United States and the United Kingdom.

    Energy shots have been available for less than 5 years. According to ABC, energy shots serve a larger niche of consumers than energy drinks. Energy shots appeal to people who want more energy to get through their ordinary day — not just fans of extreme sports.

    For health conscious people, energy shots contain little or no sugar compared to many energy drinks. Energy shots also come in smaller volumes compared to energy drinks.

    Caffeine is the primary energy source used in these products. Examples of energy shot products that do not include herbals in their formula include…

    • 5-Hour Energy is the leader in this category.
    • Red Bull: This company marketed the first and leading energy drink and also has an energy shot product.

    Examples of energy shots that contain herbals include Monster Hitman, Rockstar, Amp, Full Throttle Quick Shots and NOS power shots. Examples include Asian ginseng (Panax ginseng), guarana (Paullinia cupana) ginkgo (Ginkgo biloba), green tea (Camellia sinensis) and milk thistle (Silybum marianum).

    A  more complete and dizzying list of energy shot products are listed here.

    The bottom line?
    The report can be purchased here.

    8/12/09 19:38 JR

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