The C.A.M. Report
Complementary and Alternative Medicine: Fair, Balanced, and to the Point
  • About this web log

    This blog is intended as an objective and dispassionate source of information on the latest CAM research. Since my background is in pharmacy and allopathic medicine, I view all CAM as advancing through the development pipeline to eventually become integrated into mainstream medical practice. Some will succeed while others fail. But all are treated fairly here.

  • About the author

    John Russo, Jr., PharmD, is president of The MedCom Resource, Inc. Previously, he was senior vice president of medical communications at, a complementary and alternative medicine website.

  • Common sense considerations

    The material on this weblog is for informational purposes. It is not medical advice or counsel. Be smart, consult your health professional before using CAM.

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  • Recent Comments

    Text message reminders to use sunscreen

    ├é┬áResearchers from Brigham and Women’s Hospital and Massachusetts General Hospital in Boston reported their findings during the annual meeting of the American Academy of Dermatology.

    First, the details.

    • 70 people were randomly assigned to receive the text message reminders or not.
    • All participants were asked to apply sunscreen for 6 weeks.
    • Adherence to daily sunscreen use was evaluated using a novel electronic monitoring device, which sent an SMS message to a central server each time the tube was opened.
      • More about SMS messaging is here.

    And, the results.

    • After 6-weeks, the no message group had 30% daily adherence.
    • The daily reminder group had a 56% daily adherence rate — a significant difference.
    • After the study, those in the reminder group rated the usefulness of the service at 8 out of a possible 10 points.

    The bottom line?
    The authors concluded, “The findings suggest that a simple daily reminder can maintain improved long-term adherence to sunscreen application, thereby encouraging a sun-protective behavior that is likely to be beneficial in decreasing the risk of skin cancer.”

    It’s innovative, low cost, and apparently effective.

    3/13/09 21:49 JR

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