When trans fats don’t really matter

Hardee’s has added the new Country Breakfast Burrito to its menu.

There’s nothing complementary about it, except to warn everyone its here.

The Country Breakfast Burrito contains 2 egg omelets filled with bacon, sausage, diced ham, cheddar cheese, hash browns, and sausage gravy, all wrapped inside a flour tortilla. The burrito contains 920 calories and 60 grams of fat.

Brad Haley, the marketing chief at Hardee’s, said the burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage. “It makes this big country breakfast portable.”

That’s important!

Amazon’s al Dente Blog thinks “It goes perfectly with their 1,100 calorie salad and 1,420 calorie ‘Thickburger.’ I just hope they keep portable defibrillators on hand.”

10/17/07 18:15 JR