Supplements industry will police false claims

A project to better scrutinize and challenge claims made by manufacturers of supplements has been started by the Council for Responsible Nutrition (CRN) and the National Advertising Division of the Council of Better Business Bureaus (NAD).

CRN and NAD will “address not only comparative advertising claims among makers of dietary supplements, but also substantive claims that are deceptive or misleading and clearly go beyond what’s supported by research.”

Could be good depending on how they define going “beyond what’s supported by research.”

9/26/06 21:31 JR